The Power of Habit — Charles Duhigg
My short review of “The Power of Habit”, by Charles Duhigg.
This book is not about Web Development or writing applications used by millions: it’s about the way our brain works deep down.
It tells about this guy who suffered a brain lesion and didn’t remember where he lived but still managed to walk around the block every day, as long as the path looked the same. Or how they taped into our brain and habits to market Febreze.
→ 4⁄5 If you want to understand how and why we do some things over and over again, I would recommend this book.