My short review of Nir Eyal’s “Hooked”.

Hooked: How to Build Habit-Forming Products — Nir Eyal Hooked: How to Build Habit-Forming Products — Nir Eyal

In this book, Nir Eyal explains why some products succeed in capturing our attention while others just flop. He presents the Hook Model and its four steps (trigger, action, variable reward and investment), some applications have set up to make come back to them again and again – even dozens of times during a day. And we don’t even realize, most of the time, we are actually hooked!

Reading this book, you’ll recognize the concepts it presents: they are used by applications and products you use every day – you probably even spend more time with them that you’d like or you even notice. Think about Twitter, Facebook, Pinterest… And you’ll see the Hook Model in action.

“Hooked” will give you clues on how to integrate this model in your own products, and concludes with a case-study. It also includes a section about our moral responsibility: being able to manipulate users , are we using this power for good? Are we facilitators, peddlers, entertainers or dealers?

55 I liked reading this book. It’s easy to understand, the concepts are clear – and they apply to me, both as a user of several applications and as a developer on those I work on myself.

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